B2B Marketing Automation by Silverpop
Engage helps B2B marketers close the loop between marketing and sales and drive higher revenues through lead management features that encompass lead-information capture, scoring, routing and monitoring. A properly implemented lead-nurturing program prevents leads from being lost through “leaky sales funnels” and decreases customer acquisition costs. When marketing departments work in concert with sales to understand and focus on the importance of providing quality leads rather than merely a large quantity of leads, they enhance sales productivity and contribute measurable and attributable ROI for their marketing programs. By integrating marketing strategy with sales execution and deploying the right tools and techniques, marketers can ensure that sales and marketing share a common understanding of the lead-to-sales process, helping to build a more productive relationship.
Silverpop’s Engage Lead-Management features include:
Not all prospects are immediately ready to buy. But when they are ready, you want to make sure your brand is top of mind. By utilizing Silverpop's lead-nurturing capabilities, you can enable prospects to learn and interact at their own pace, while guiding engaged prospects successfully through your sales funnel—educating them about your product and company. Silverpop’s lead nurturing is backed by a world-class email automation system. At the end of the day, if your nurture emails aren’t getting to the inbox, your efforts are wasted.
Utilize Silverpop’s Lead Nurturing, so you can:
Customer Relationship Management by Teradata
The growth of the Internet, mobile sales channels and social networking makes recognizing your customers across multiple touch points a challenge. In addition, most companies have customer data in multiple, disparate systems that are not integrated. Managing these issues to really know your customers helps you quickly resolve critical challenges such as customer value, acquisition, growth and retention while enhancing your ROI.
Teradata Customer Management provides more relevant conversations with your customers, which lead to more profitable, satisfying and longer-lasting relationships by harnessing a powerful combination of advanced analytics and marketing communication features. Based on the robust Teradata database engine, Teradata offers these critical components of marketing effectiveness:
Products and Services
With more than 30 years of expertise working with industry leaders worldwide, Teradata offers you mature and proven solutions to help you understand your customers and provide them with appropriate offers at the right time.
Teradata Relationship Manager
Combines powerful analytics with automated customer communication capabilities to drive relevant and timely messages into operational systems, allowing you to interact intelligently with your customers.
Teradata Integrated Web Intelligence
Teradata Integrated Web Intelligence collects and integrates web behavior into your data warehouse to provide access to a more comprehensive customer view.
The most scalable and easily managed relational database on the market.
Teradata Platform Family
Satisfy your end-to-end analytic needs with platforms designed to serve entry- to enterprise-level requirements.
Teradata Industry Consulting Services
Tailored to specific industries including architecture and design modeling, data warehouse migration and analytics.
Teradata Project Management Services
Leverage the Teradata difference to expedite implementation and training, align strategic and operational intelligence, and more.
Teradata Availability Management Services
Minimize risk and maintain the most uptime possible for your data warehouse.
Oracle Marketing Cloud by Oracle Eloqua
The only Modern Marketing solution that integrates cross-channel, content, and social marketing with data management for the enterprise.
Creating Ideal Customers
Every business talks about focusing on the customer. But few actually deliver. Why? Because digital marketing technology can’t tell a compelling story. It lacks engaging dialogue with no connection beyond the transaction. It’s lost in translation because marketers don’t speak code. And it’s confusing to the customer because marketing and IT can’t connect process and data.
Take a look at your digital marketing picture. From a distance it may look fine. But look up close. It’s fragmented and the dots are not connected. You need much higher resolution. Step back and see the big picture. Zoom in on the individual customer. But you’ll need Modern Marketing technology engineered with enterprise grade data management and proven cloud performance.
Explore the people, processes, and technology of the Oracle Marketing Cloud. Create a culture of customer obsession. Simplify marketing across all channels to turn casual prospects into passionate advocates. Engage ideal customers with a meaningful experience. Personalize your brand narrative for each customer in every chapter of your story to increase engagement and revenue.
Gain the most comprehensive view of customer data. Simplify marketing complexity with the most powerful cross-channel platform. Deliver personalized content at each step of the customer journey.
Capture data and use a single customer profile for every marketing process. Recognize every customer as an individual. Engage customers intelligently with content in context to deepen the relationship.
Consider the advantage of a single unified solution that marketers love and IT trusts. Connect all marketing technology on one platform. Unify your data and execute programs across all digital channels.
Easily create, automate and measure engaging campaigns across all your marketing channels.
Our marketing automation software gives you the power and flexibility to quickly launch highly targeted campaigns across your marketing channels in order to generate more revenue with less manual effort. Only Marketo provides ease and speed combined with enterprise-level power and flexibility so you never outgrow the system or run into roadblocks.
Your potential buyers are out there researching solutions. Help them find and learn about yours more easily.
Easily build automated campaigns that engage prospects in a personalized way, without help from IT.
Convert more prospects into customers by triggering a sales call or relevant offer at exactly the right time.
Measure and Optimize
Move beyond opens and clicks. Quickly determine how each of your campaigns and channels impact pipeline and revenue.
CallidusCloud by CallidusCloud
Get from lead to money faster.
We all have one goal - to generate more deals, for more money, faster than ever before. The best way to do this is to optimize your lead to money process. Identify the right leads, ensure proper territory and quota distribution, enable sales forces, automate quote and proposal generation, and streamline sales compensation. All of this working in harmony means one thing: bigger deals, faster.
Generating as many high-quality leads as possible is marketing’s job. The key to this is to have rich intelligence about what buyers are doing, when they’re doing it. Marketing automation should capture visitor insights and intent and help you uncover hot prospects. It should help you nurture leads that aren’t ready to buy, and pass those that are qualified to sales quickly.
Territory optimization is about maximizing current sales capacity to meet revenue and growth targets. Analyzing territories based on historical data, product saturation, competitor saturation, and where marketing dollars are being spent, will drive higher quota attainment. With the right data accurate territories can be defined in moments and achievable targets can be rolled out in a top down and bottom up fashion. This leads to better alignment between quotas and business objectives to ensure revenue targets are reached.
Throughout the course of a sales cycle, reps and channel partners need the right tool to get the job done. They need a sales enablement portal that can prescribe the right content, playbooks to guide them through the different buying cycles and personalized deal portals to share critical documents with buyers in a professional manner. They should be able to provide critical feedback to marketing to improve the quality of the content available in the portal. The portal should provide access to training and coaching to truly enable sales with everything they need to win, all on their mobile device.
CONFIGURE, PRICE, QUOTE
Getting a detailed quote to your prospects quickly is critical to closing the deal. Guide reps to the right product selection, identify opportunities for up-selling and cross-selling and ensure the selections are configured correctly for maximum deal size. Accelerate the sales cycle whilst protecting margin with intelligent discount rules that minimize the need for workflow approvals. Mobile access means you can quote bigger and quote faster, anywhere.
Sales reps are motivated by two things: money and competition. Incentives should be used to drive the adoption of behaviors that lead to more closed deals. Incentive compensation systems should drive sales performance while reducing errors in payouts and shadow accounting, boosting productivity. Balance the cash incentives program with gamification techniques such as competition and recognition to get reps to adopt the selling behaviors and tools needed to drive consistent quota attainment.
Sales Cloud by Salesforce.com
Bring your CRM to the future.
Now, Salesforce, combined with your custom apps and AppExchange mobile apps, turns your mobile device into a portable sales office. You can log calls, respond to hot leads, work opportunities, or check dashboards no matter where you are. And collaborate across teams, from anywhere.
Oracle Siebel CRM by Oracle
The world's most complete customer relationship management (CRM) solution, Oracle's Siebel CRM helps organizations differentiate their businesses to achieve maximum top-and bottom-line growth.
Siebel delivers a combination of transactional, analytical, and engagement features to manage all customer-facing operations. With solutions tailored to more than 20 industries, Siebel CRM delivers comprehensive on premise and on demand CRM solutions that are tailored industry solutions with role-based customer intelligence and pre-built integration.
SAP CRM by SAP
Engage your customer like never before
Aligning your organization around your customers is now more important than ever. Your Marketing, Sales and Customer Service teams are the front line to the customer. They need to harness your end-to-end enterprise, along with deep customer insight and personalized engagement in order to stand-out from the competition and deliver a relevant experience at every step of the customer journey. Equip your marketing, sales and customer service teams with SAP cloud solutions to win with today’s empowered customers.
Adobe Campaign by Adobe
Adobe Campaign gives you a single hub to orchestrate and execute campaigns across all of your marketing channels.
Visual campaign orchestration
Intuitively design and automate customer experiences across channels, from one-off campaigns to triggered messages, with a graphically rich interface.
Integrated customer profile
As customers move across online, mobile, and social channels, you’ll be able to build individual profiles that capture their interests, activities, and interactions. All of which helps you create more relevant marketing experiences.
Sophisticated list selections let you target highly focused audiences and create personalized experiences for each customer.
Real-time interaction management
Only Adobe Campaign lets you design and leverage marketing offers in a central place, so you can easily deliver personalized messages across inbound and outbound channels in real time.
Easily see how well your campaigns are performing, without a data analyst, and plan campaigns with a dashboard made for marketers.
Achieve top delivery rates, strengthen your sending reputation, and maintain positive customer engagement with better email execution processes.
Bpm’online marketing by bpm'online
A holistic multichannel marketing management software powered by out-of-the-box best practice processes delivering demand generation excellence.
Use out-of-the-box processes for lead managementBpm’online marketing provides best practice processes for efficient lead management – from demand generation to lead nurturing, to final hand-off to sales. Make sure your sales team focuses only on qualified and sales-ready leads.
Maintain a constant dialogue with your customersUse email-marketing tools to establish and maintain personalized communications with every customer. Optimize your communication strategy based on mass mail responses.
Engaging interface that users love!Enjoy working with the modern, streamlined user interface that is free from redundant information, keeping you focused only on what’s relevant. The bpm’online marketing application has a social look and feel and delivers the same user experience no matter what device it is used on: laptop, tablet or smartphone.
Bpm’online marketing is a robust marketing automation software that helps to gain demand generation excellence through identifying customers’ needs and nurturing their interests until they are successfully transformed into opportunities.
1. Easily manage each step of customer demand generation by following pre-defined processes – from lead qualification to hand-off to sales.
2. Use bpm’online analytics to track new leads, evaluate the level of engagement and efficiency of different channels.
3. Use bpm’online marketing to build your target audience and send bulk emails with just a few clicks of a mouse.
IBM® Unica® Leads by IBM
Deliver quality leads to improve close rates and increase revenue
With IBM® Unica® Leads, formerly Unica Leads, marketers can more effectively notify and deliver leads to sales teams and qualified agents, monitor their disposition and measure results from leads passed. Unica Leads helps marketers increase lead close rates, which improves the return on investment (ROI) of lead generation marketing investments.
IBM Leads improves the end-to-end lead routing and monitoring process and fills the critical gap between marketing and sales:
Capture, qualify, prioritize and assigns leads
Notify, deliver and reassign leads
Track results on every lead generated
Microsoft Dynamics CRM by Microsoft
Customer relationship management (CRM) can help reduce costs and increase profitability by organizing and automating business processes that nurture customer satisfaction and loyalty in the sales, marketing, and customer service fields.
CRM solutions can deliver ROI through marketing automation, customer service, and sales force automation. Deliver amazing customer experiences every time. Microsoft Dynamics CRM helps you turn every customer into a happy customer. Watch the Microsoft Dynamics Global Premiere Event to learn more about Microsoft Dynamics CRM 2013.
Microsoft Dynamics CRM offers both on-premise and cloud-based CRM solutions to meet your unique business needs. We also offer mobile CRM apps and platforms that allow you to manage your customer relationships on your mobile devices, and tools that integrate data and reporting from social media directly into your CRM application.
ExactTarget Marketing Cloud by ExactTarget
Build a Single View of Your Customers
Build a 360-degree view of your customers—making it easier than ever to turn data into personalized customer conversations at any size, in any channel.
Manage The Customer Journey
Trigger timely, meaningful messages across online and offline channels based on real-time customer behavior with our intuitive interface.
Deliver Personalized Content to Every Channel and Every Device
From basic email marketing solutions to sophisticated programs, you'll get access to literally hundreds of features to execute any possible use case.
Engage with customers at their fingertips, increase app engagement, and drive mobile commerce with easy-to-use mobile messaging and targeted app alerts.
Gain insights about social conversations, reach your audience with relevant content, and create branded social experiences with our comprehensive social offerings.
Create highly effective social advertising campaigns that drive real business results from your ad spend.
Gather real-time data around customer preferences and purchase habits, then act on that data to increase conversions and order values—while building loyalty.
Manage and track content across all channels in a single location—searching, categorizing, and filtering your content has never been easier.
Make the Most of Your Data
Quickly and easily create reports with custom parameters and view results in real time using our drag-and-drop interface.
Instantly filter and segment based on any criteria using customer data from multiple sources to target your message with greater precision than ever before.
Build on the Most Trusted Platforms
Build upon, extend, and integrate with the industry's leading cross-channel marketing automation platform.
Find, install, and begin using apps built by our ecosystem of technology partners in the HubExchange app marketplace.
Connect all your apps, devices, and data with one platform—designed for the new hyper-connected world of customers.