In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substantial returns for our investors and employees; and one that is a special place to work.
Marketo’s vision is rooted in the idea that both the day-to-day jobs and the strategic role of marketing and sales professionals have been disrupted by repeated waves of change over the last decade or so: the Internet and World Wide Web; Google and search marketing; e-commerce; and more recently by social media and ubiquitous mobile computing. Because marketing departments in most companies “own” these digital channels, they in turn have become more important than ever to companies’ customer acquisition success, creation of customer lifetime value, and ultimately, revenue growth.
Marketo builds the marketing automation software that makes this possible, effective, and dare I say it, even fun.
From the beginning, Marketo’s solution has been guided by three key themes:
Easily create, automate and measure engaging campaigns across all your marketing channels.
Our marketing automation software gives you the power and flexibility to quickly launch highly targeted campaigns across your marketing channels in order to generate more revenue with less manual effort. Only Marketo provides ease and speed combined with enterprise-level power and flexibility so you never outgrow the system or run into roadblocks.
Your potential buyers are out there researching solutions. Help them find and learn about yours more easily.
Easily build automated campaigns that engage prospects in a personalized way, without help from IT.
Convert more prospects into customers by triggering a sales call or relevant offer at exactly the right time.
Measure and Optimize
Move beyond opens and clicks. Quickly determine how each of your campaigns and channels impact pipeline and revenue.