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Adobe

Vendor Information

Background

Adobe is the global leader in digital marketing and digital media solutions. Our tools and services allow our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success. We help our customers make, manage, measure, and monetize their content across every channel and screen.

Products

 

Adobe Campaign by Adobe

Adobe Campaign gives you a single hub to orchestrate and execute campaigns across all of your marketing channels.

Visual campaign orchestration

Intuitively design and automate customer experiences across channels, from one-off campaigns to triggered messages, with a graphically rich interface.

Integrated customer profile

As customers move across online, mobile, and social channels, you’ll be able to build individual profiles that capture their interests, activities, and interactions. All of which helps you create more relevant marketing experiences.

Targeted segmentation

Sophisticated list selections let you target highly focused audiences and create personalized experiences for each customer.

Real-time interaction management

Only Adobe Campaign lets you design and leverage marketing offers in a central place, so you can easily deliver personalized messages across inbound and outbound channels in real time.

Operational reporting

Easily see how well your campaigns are performing, without a data analyst, and plan campaigns with a dashboard made for marketers.

Cross-channel execution

Achieve top delivery rates, strengthen your sending reputation, and maintain positive customer engagement with better email execution processes.

 

Adobe Connect by Adobe

What is Adobe Connect?

Adobe® Connect™ is a web conferencing platform for web meetings, eLearning, and webinars. It powers mission critical web conferencing solutions end-to-end, on virtually any device, and enables organizations from leading corporations to the U.S. Department of Defense to fundamentally improve productivity.

 

Adobe Experience Manager by Adobe

What is AdobeExperience Manager?

Adobe Experience Manager helps you create, manage, and optimize digital customer experiences across every channel, including web, mobile apps, digital forms, and communities. With the ability to deliver next-generation experiences across both online and in-person interactions, you can increase demand and build lasting brand loyalty.

Experience Manager capabilities.

Sites

Quickly create and deliver relevant websites and mobile apps and update the content anytime, all without burdening your IT department.

Assets

Easily manage images, videos, and other assets across every digital channel to deliver personalized customer experiences.

Communities

Build thriving communities and engaging conversations across all your social properties, so you can inspire new levels of learning and customer loyalty.

Apps

Create and deliver mobile apps with a solution that bridges the gap between marketers and IT, so marketers can easily update content, even after launch.

Forms

Integrate enterprise-level forms into your websites and mobile experiences and simplify the creation of forms and the complexity of transactions.

Adobe Experience Manager for IT.

Rapidly develop and deploy immersive customer experiences, leveraging content and assets from a secure, centralized location. With productivity tools built on open standards, IT professionals can focus on the architecture, integrations, and applications needed to support any digital marketing initiative, whether on premises or in the cloud.