Silverpop is a digital marketing software company focused on helping marketers transform the customer experience— increasing engagement and driving revenue. Silverpop makes this possible by using customer data and each individual’s behaviors to inform and drive every interaction in real time. In today's customer-driven marketplace, Silverpop allows marketers to capture more customer behaviors from more sources than any other vendor and helps them easily leverage those behaviors to automate highly personalized interactions at scale. The company is also committed to allowing marketers to seamlessly integrate with best-in-breed technology solutions--giving marketers a nearly limitless number of choices.
With strong roots in email and marketing automation, Silverpop's vision has evolved to offer more efficient processes for marketers and more engaging experiences for customers. With email as the strong foundation for a multichannel program, Silverpop has expanded its focus on tools and techniques that capture customer behavior and leverage automation to drive highly relevant customer communications that have greater conversion rates. The company brings together the best features of email marketing and marketing automation, built on top of a robust database that can easily automate highly personalized marketing interactions.
Silverpop is based in Atlanta, with offices in Irvine, Ca, London and Munich as well as an extensive global reseller network. The company has about 2,000 customers, representing 5,000 brands.
B2B Marketing Automation by Silverpop
Engage helps B2B marketers close the loop between marketing and sales and drive higher revenues through lead management features that encompass lead-information capture, scoring, routing and monitoring. A properly implemented lead-nurturing program prevents leads from being lost through “leaky sales funnels” and decreases customer acquisition costs. When marketing departments work in concert with sales to understand and focus on the importance of providing quality leads rather than merely a large quantity of leads, they enhance sales productivity and contribute measurable and attributable ROI for their marketing programs. By integrating marketing strategy with sales execution and deploying the right tools and techniques, marketers can ensure that sales and marketing share a common understanding of the lead-to-sales process, helping to build a more productive relationship.
Silverpop’s Engage Lead-Management features include:
Not all prospects are immediately ready to buy. But when they are ready, you want to make sure your brand is top of mind. By utilizing Silverpop's lead-nurturing capabilities, you can enable prospects to learn and interact at their own pace, while guiding engaged prospects successfully through your sales funnel—educating them about your product and company. Silverpop’s lead nurturing is backed by a world-class email automation system. At the end of the day, if your nurture emails aren’t getting to the inbox, your efforts are wasted.
Utilize Silverpop’s Lead Nurturing, so you can: