Request an Advisor
Get Listed

IBM® Unica® Leads

by IBM

Product Information  

IBM® Unica® Leads

Category: CRM Lead Management

Product Description

Deliver quality leads to improve close rates and increase revenue

With IBM® Unica® Leads, formerly Unica Leads, marketers can more effectively notify and deliver leads to sales teams and qualified agents, monitor their disposition and measure results from leads passed. Unica Leads helps marketers increase lead close rates, which improves the return on investment (ROI) of lead generation marketing investments.

IBM Leads improves the end-to-end lead routing and monitoring process and fills the critical gap between marketing and sales:

  • Capture, qualify, prioritize and assigns leads more effectively.
  • Notify, deliver and reassign leads to sales teams and qualified agents.
  • Track results and close the loop on every lead generated to determine the most effective partners and the most qualified lead sources.

Capture, qualify, prioritize and assigns leads

  • Capture leads from campaign responses, inbound calls, web inquiries and other sources.
  • Rank leads using unlimited criteria to maximize sales productivity.
  • Determine priority level so that highest value leads are handled first.
  • Assign the lead automatically to the best individual/partner and monitor lead capacity to ensure that nobody is overloaded.

Notify, deliver and reassign leads

  • Alert the sales representative that a new lead is waiting, ensuring prompt action.
  • Deliver leads to the best channel for each user such as email, sales force automation tool or a call center system.
  • Improve lead distribution and assignment using easily defined, flexible business rules that incorporate sophisticated analytics, capacity constraints, regional overlays and product group or segment hierarchies.

Track results on every lead generated

  • Track results on every lead generated to determine the most effective partners and the most qualified lead sources.
  • Increase lead generation effectiveness by providing marketing and sales with real-time visibility into the disposition of leads, from capture through closure, offering an effective method for garnering valuable feedback on lead quality and helping understand the return on marketing initiatives.

Vendor Information


IBM is a global technology and innovation company headquartered in Armonk, NY. It is the largest technology and consulting employer in the world, with more than 400,000 employees serving clients in 170 countries. IBM offers a wide range of technology and consulting services; a broad portfolio of middleware for collaboration, predictive analytics, software development and systems management; and the world's most advanced servers and supercomputers. Utilizing its business consulting, technology and R&D expertise, IBM helps clients become "smarter" as the planet becomes more digitally interconnected. IBM invests more than $6 billion a year in R&D, just completing its 18th year of patent leadership. IBM Research has received recognition beyond any commercial technology research organization and is home to 5 Nobel Laureates, 9 US National Medals of Technology, 5 US National Medals of Science, 6 Turing Awards, and 10 Inductees in US Inventors Hall of Fame. The company was behind the inventions of the PC; SABRE travel reservation system; UPC codes, Watson, the Jeopardy!-playing computing system, and much more.