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ExactTarget Marketing Cloud

by ExactTarget

Product Information  

ExactTarget Marketing Cloud

Category: CRM Lead Management

Product Description

Build a Single View of Your Customers

Contact Builder

Build a 360-degree view of your customers—making it easier than ever to turn data into personalized customer conversations at any size, in any channel.

Manage The Customer Journey

Journey Builder

Trigger timely, meaningful messages across online and offline channels based on real-time customer behavior with our intuitive interface.

Deliver Personalized Content to Every Channel and Every Device


From basic email marketing solutions to sophisticated programs, you'll get access to literally hundreds of features to execute any possible use case.


Engage with customers at their fingertips, increase app engagement, and drive mobile commerce with easy-to-use mobile messaging and targeted app alerts.


Gain insights about social conversations, reach your audience with relevant content, and create branded social experiences with our comprehensive social offerings.


Create highly effective social advertising campaigns that drive real business results from your ad spend.


Gather real-time data around customer preferences and purchase habits, then act on that data to increase conversions and order values—while building loyalty.

Content Builder

Manage and track content across all channels in a single location—searching, categorizing, and filtering your content has never been easier.

Make the Most of Your Data


Quickly and easily create reports with custom parameters and view results in real time using our drag-and-drop interface.

Audience Builder

Instantly filter and segment based on any criteria using customer data from multiple sources to target your message with greater precision than ever before.

Build on the Most Trusted Platforms


Build upon, extend, and integrate with the industry's leading cross-channel marketing automation platform.


Find, install, and begin using apps built by our ecosystem of technology partners in the HubExchange app marketplace.


Connect all your apps, devices, and data with one platform—designed for the new hyper-connected world of customers.

Vendor Information


A company since July 2013, ExactTarget Marketing Cloud brings together ExactTarget and the leading social marketing solutions—Radian6, Buddy Media, and—to form the world’s most powerful 1:1 digital marketing platform.

We’re driven by a single mission: to inspire and enable organizations to drive phenomenal business results with digital marketing technology. We power customer journeys across every touchpoint—email, mobile, social, web, and beyond—helping marketers put customers at the center of everything they do.

Our customers range from business-to-business and non-profits, to some of the largest business-to-consumer companies in the world—like Bank of America, Nike, Unilever, and The Gap.

With thousands of employees across five continents, ExactTarget Marketing Cloud has been recognized by numerous third parties and publications, including Forrester Research Inc., AdAge, The Wall Street Journal, CNBC, and Mashable.